Get 3 custom emails written for your coffee business
Answer 10 quick questions and we'll write 3 real emails in your voice, ready to send.
People don't buy coffee. They buy the story they tell themselves when they walk into your shop. That story is your edge as an independent roaster. You're not Starbucks. You're not Dutch Bros. Your customers make a deliberate choice to choose you — and the reason they keep coming back is that your story aligns with theirs.
If you don't tell your story, they don't have a chance to connect with you. They come in once, like it, and leave. We don't want to rely on convenience or trends. We want a conversion moment where they take on your story because it aligns with their deeply held beliefs.
The most proven way to do this is email. Daily emails turn subscribers into customers, customers into regulars, and regulars into customers for life — people who will drive out of their way to come to your shop because the experience is irreplaceable.
How one coffee shop doubled their online sales with this method
During the COVID shutdowns, Brenda Enyart — founder and roaster at Sauvie Island Coffee Company in Oregon — needed a way to keep her customers connected while her café was closed.
I mapped Brenda's world: her horses, her love of Yellowstone, bird watching on the island, Peaky Blinders. Then I wrote weekly emails that connected her life to her coffee. Not promotions. Real stories. The kind people hit reply on.
Her customers loved them. And her online sales doubled in one month.
"The focus is on making the emails interesting and fun to read, instead of bombarding them with 'sales pitches'. My customers love it! My online sales have doubled since working with Zaid."