Get 3 custom emails written for your coffee shop — free

Answer 12 quick questions and we'll write 3 real emails in your voice, ready to send.

People don't buy coffee. They buy the story they tell themselves when they walk into your shop. That story is your edge as an independent roaster. You're not Starbucks. You're not Dutch Bros. Your customers make a deliberate choice to choose you — and the reason they keep coming back is that your story aligns with theirs.

If you don't tell your story, they don't have a chance to connect with you. They come in once, like it, and leave. We don't want to rely on convenience or trends. We want a conversion moment where they take on your story because it aligns with their deeply held beliefs.

The most proven way to do this is email. Daily emails turn subscribers into customers, customers into regulars, and regulars into customers for life — people who will drive out of their way to come to your shop because the experience is irreplaceable.

Email marketing delivers an average ROI of $42 for every $1 spent.
Litmus, 2023
Email is 40x more effective at acquiring customers than Facebook and Twitter combined.
McKinsey
The average open rate for email is 3–5x higher than organic social media reach.
Mailchimp Industry Report
About you
Personal life — 6 questions
1 of 6
Tell me what it's about and what you actually like about it.
2 of 6
Could be anything — horses, painting, fishing, collecting. What pulls you into it?
3 of 6
Funny, annoying, strange — doesn't have to be a big deal. Just something real.
4 of 6
An opinion, a way you live, a rule you follow that's a little unusual.
5 of 6
A mentor, a family member, a friend. What did they teach you, even by accident?
6 of 6
A ritual, an indulgence, a place you go. The thing that resets you.
Your business — 6 questions
1 of 6
Not the elevator pitch — the real reason, even if it's messy.
2 of 6
Something they might not even say out loud, but you know it's there.
3 of 6
A quirky process, a rule you have, something customers would be surprised to learn.
4 of 6
Not demographics — what do they care about, what's their life like?
5 of 6
A specific interaction, a comment, a win — even a tiny one.
6 of 6
The feeling behind the transaction.
We'll write your 3 emails and send them directly to your inbox within 24 hours.